Broadband Usage, Connection and Age

In 2006 Neil Salerno & David Hart asserted that 88% of 18-29 year olds in America go online. Telco2.0 states that n 2008 a staggering 93% of 12-17 year olds are on the internet. The Annanberg School of Communications state that internet use increases as ages decreases, with the high level in under 18s. The School also claims that although teenagers aren't reading newspapers, research shows that they are more interested in current affairs than any other generation, they're just not getting their info from print media.

The Online Publisher's Association has a presentation that highlights some key facts to consider when talking about this topic. One such insights is that of the 18-34 year-olds who are still using a dial-up connection, the majority said that they would be upgrading to Broadband in the next six months.

Although this is quite an old study (2003) it still brings up some interesting topics, such as; how much difference does broadband (compared to dial-up) on the amount of time the user spends on the internet? And what effect does it have on the content he looks at?