Understanding how people percieve different situations is crucial to all marketing campaigns. Perception comes from your own, personal interpretation of what the senses receive. Franki and I did a taste test on a random selection of people from the class. We gave each of them two glasses, one containing a sample of Diet Coke and one a sample of Diet Pepsi. It soon became apparent that people had preconceived ideas about which brand they preferred. Out of the 8 people we tested, 7 preferred sample B, which was Diet Pepsi. Out of the 8 people we tested, 7 said that sample B was Diet Coke. Most people believed that they prefered Diet Coke, but were unable to use their sense of taste effectively to deduce which brand was which.
A test carried out by another group involed looking at a series of optical illusions and saying the first thing you see. Most of these were black and white pictures and illustrates how the brain puts certain elements into the background, and concentrates on what it sees as the forground- the important parts.
This is part of the Gestalt Psycology, which has four parts to it; back and foreground, grouping, closure and stimulus ambiguity. Britannica.com introduces the Gesult theory by saying that it "emphasizes that the whole of anything is greater than its parts".
A test carried out by another group involed looking at a series of optical illusions and saying the first thing you see. Most of these were black and white pictures and illustrates how the brain puts certain elements into the background, and concentrates on what it sees as the forground- the important parts.
This is part of the Gestalt Psycology, which has four parts to it; back and foreground, grouping, closure and stimulus ambiguity. Britannica.com introduces the Gesult theory by saying that it "emphasizes that the whole of anything is greater than its parts".
Reality is nothing but
The sum of all the awareness
As you experience here and now
The ultimate of science thus appears
As Husserl's unit of phenomenon
And Ehrenfeld's discovery:
The irreducible phenomenon of all
Awareness, the one he named
And we still call
GESTALT.
(Perls, 1969b, p.30) (http://www.gestalt.org/barlow.htm)
http://www.britannica.com/EBchecked/topic/232098/Gestalt-psychology#tab=active~checked%2Citems~checked&title=Gestalt%20psychology%20--%20Britannica%20Online%20Encyclopedia
It's very clear and concise, i need pictures though because i am a 'visual' learner ;). It's really good, i like the way that you express your ideas :)
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